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How qualification works

A standard you can hold us to.

Every opportunity passes the same checks before handover.

Definitions

Two opportunity types

Opportunity type definitions
Type What it means
Qualified lead
MQL		 A company or individual in the USA, UK or Australia with a real need, who agreed to speak with our team. Budget or timeline not yet confirmed.
Sales-ready opportunity
SQL		 Also a budget of $1,000 or more, willing to start within 30 days, with the decision-maker involved.
The scorecard

What each type must pass

Qualification scorecard: which criteria a qualified lead (MQL) and a sales-ready opportunity (SQL) must pass
Criterion and what we capture Qualified leadMQL Sales-readySQL
Fit and locationCompany or individual, any industry, USA/UK/Australia
Required Required
NeedA specific IT need
 Required Required
Agreed to talkAgreed to speak with your team
 Required Required
Budget$1,000 or more
 Not required Required
TimelineStart within 30 days
 Not required Required
AuthorityDecision-maker involved
 Not required Required
HandoverConfirmed by email reply or on a call
email or call email or call
ExclusiveOne buyer, never resold
 Required Required
Budget or timeline missing = MQL. Need or location missing = not accepted.
If anything changes on the first call, an SQL is treated as an MQL.
Exclusions

What never counts

  • Job seekers and students
  • Competitors and vendors
  • Your existing clients
  • No budget owner
  • No consent
  • Duplicates
  • Bought or scraped lists
  • Opted-out contacts
Verification

Five steps to your inbox

  1. SubmittedSource and consent recorded.
  2. CheckedDomain, duplicates, exclusions.
  3. ConfirmedNeed, timeline, consent.
  4. SummarisedYou see it anonymised.
  5. Handed overBy email or call. 7-day window starts.
What you receive

What a delivered opportunity looks like

Every opportunity arrives in this format.

The budget band is the prospect's, not our price.

Opportunity summary
Logistics · Fleet operations

GPS tracking and dispatch rollout for a 120-van delivery fleet

Company
Regional logistics firm · 50–200 staff
Location
Texas, United States
Decision-maker
VP Operations (role verified)
Project budget
Prospect-stated band: $40k–$80k
Timeline
Wants to start within 30 days
Scope notes
Replace paper dispatch; live tracking; driver app; fuel reporting
  • Company and role verified
  • Need confirmed by email or call
  • Consented to an introduction
  • Checked for duplicates
You see this summary first. Contact details are released when you accept the opportunity.
Sales-ready (SQL)Exclusive7-day replacement window
Data provenance

Where opportunities come from

Vetted prospecting partners submit them with source and consent recorded. Our team verifies each one. See our data sourcing policy or opt out.

Start with a pilot

Tell us who you want to meet.

Start small. Judge the quality first.

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